Prenetics (NASDAQ:PRE), a leading genomics-driven health sciences company, is revolutionizing prevention, early detection, and treatment.
Our prevention arm, CircleDNA, uses whole exome sequencing to offer the world's most comprehensive consumer DNA test.
Insighta, our $200 million joint venture with renowned scientist Prof. Dennis Lo, underscores our unwavering commitment to saving lives through pioneering multi-cancer early detection technologies.
Insighta plans to introduce Presight for lung and liver cancers in 2025, and to expand with Presight One for 10+ cancers in 2027.
Lastly, ACT Genomics, our treatment unit, is the first Asia-based company to achieve FDA clearance for comprehensive genomic profiling of solid tumors via ACTOnco.
Each of Prenetics' units synergistically enhances our global impact on health, truly embodying our commitment to 'enhancing life through science.
About the Role: As a Paid Media Specialist, you will be responsible for managing and executing campaigns across various paid channels including Meta, Google, TikTok, and Twitter.
You'll work closely with the growth team to ensure campaigns are optimized, perform against KPIs, and contribute to the overall business growth.
Key Responsibilities: Set up, execute, and optimize performance marketing campaigns across Meta, Google, TikTok, and Twitter.
Analyze campaign performance and user data to provide strategic and actionable insights.
Build accurate customer segments, funnels and profiles to ensure effective targeting.
Monitor and adjust campaigns in real-time to ensure delivery within budget, timeframe and ROAS.
Collaborate with internal teams to align paid media efforts with broader marketing strategies.
Conduct A/B testing to optimize creatives, audiences, and landing pages for better performance.
Stay updated on industry trends, platform changes, and emerging technologies.
Requirements At least 2 years of experience in performance marketing, ideally within an agency or in-house growth team.
Hands-on experience with Meta, Google Ads, TikTok, and Twitter advertising platforms.
Strong analytical skills with the ability to interpret data and provide strategic insights.
Experience in building and managing customer segments for targeted campaigns.
Ability to work under pressure and quickly adapt to changing market dynamics.
Excellent communication and organizational skills.
Previous experience in D2C or e-commerce sectors is a plus.
Benefits Our DNA is P-R-E-N-E-T-I-C-S. See what each word of our company name means: Get to know us; Get to know our DNA!
Passion You are passionate about our mission and your job, and inspire others with your drive for excellence.
Resilience You are tenacious and calm despite challenges, changes, and stress.
Sleeves rolled up, you attack every challenge head-on.
Empowerment You help colleagues across Prenetics succeed.
You foster a strong team spirit while encouraging others to take initiatives and risks.
Integrity You are trustworthy, honest and accountable to your actions and commitments.
Epic You dare to take risks, deliver results and make things happen.
You possess a growth mind-set and strive to continuously improve.
Transparency You speak up and share information even if it is controversial or difficult.
You share wins and failures openly.
Ingenuity You make wise decisions despite ambiguity.
You think outside the box, challenge the status quo and come up with creative solutions.
Communication You practice empathy, articulate your thoughts and ideas effectively and respectfully.
Selfless You seek what is best for Prenetics, not yourself or your team.
You put the needs of the team before your own.
