**Key Responsibilities ***Sales Planning**- To develop and implement business and marketing plans for Branch Managers (i.e sales delivery) to achieve product's objectives and sales targets- To keep abreast with economic trends and proactively identify sales opportunities with support from Segment- Managers and other Business Support- To effectively manage the target setting and cascading process by:- Reviewing and confirming sales target allocated to the RD Allocates target to branches and communicating targets to Branch Manager**Sales/Operation Management**- To manage and monitor respective Branch Managers to deliver optimal sales/operational performance by:- Analysing branch sales/operational/system performance and implementing appropriate actions/initiatives to improve performance, if required- Performing all institutionalised sales management routines (e.g. sales meetings, individuals coaching, huddles)- Motivating, coaching and counselling Branch Manager as a group and on an individual basis- To actively build and maintain strong working relationships by:- Maintaining and growing the network to include contacts in major institutions in financial services industry and other industries- Establishing and maintaining strong working relationship with key CIMB staff- Maintaining and supporting the building of strong relationship with long term, profitable customers- To lead the execution of campaigns in the assigned area To resolve operational and administrative issues and escalate all critical or unresolved issues to Head of CSD**Sales Executions**- To approve fully collaterised personal loan (e.g, OD,ASB) up to RM 1,000,000 To approve FD rate exception (max. 5 basis points)**Customer Relationship**- To monitor the execution of strategies- To improve customer waiting time and customer experience (e.g. look and feel, branding etc.) across the area- To proactively build and maintain long term and profitable relationships with key customers, and assigning valued customers to Branch Managers for relationship management.- To resolve critical or unresolved customer and sales team related issues escalated by Branch Manager.**Compliance**- To ensure Branch Managers adhere strictly to CIMB policies and procedures, including credit control procedures, audit compliances and BNM guidelines- To propose and manage annual financial budgets, including ad hoc budgets for the Regional Directors- To monitor budget utilisation and explain variances as necessary To comply with all reporting requirements: i.e. Monthly Branch performance report to be submitted to Head of CSD**People Management**- To select and hire Branch Manager, adhere strictly to CIMB policies and procedures, including credit control procedures, audit compliance and BNM guidelines.- To oversee and provide direction to staff at branches and ensuring strict adherence to CIMB policies and procedures