KEY RESPONSIBILITIES : SALES
Assist with sales enquiries in the boutique and support retail team to provide memorable client experience.
Create, track and update performance data/ gifts inventory for Management's analysis.
Organise calling campaigns to support monthly boutique activations.
COMMUNICATIONS
Support Marcoms team to conceptualize, develop, and implement local PR & communication activities.
Monitor media marketplace to stay abreast of trends, identify opportunities and emerging potential issues.
Identify new social media trends and opportunities; understand and advise how the business can expand its social media activity.
PUBLIC RELATIONS
Support in the pitching and managing photo-shooting arrangements base on business needs and to drive coverage on commercial products
Support PR evaluation monitoring & analysis (clipping evaluation)
Support Competition analysis and benchmarking research
Develop and maintain up-to-date media database
EVENT
Support boutique and marcoms team to organise boutique activations.
Support marcoms team to conceptualize, develop and coordinate local & international events.
VISUAL APPEARANCE OF BOUTIQUES AND POS
Through regular visits, ensure the visual merchandising (display, products presentation) and the overall appearance (Lightning, Logos, counters, etc.) of all boutiques and POS are in-line with brand guidelines
VM IMPLEMENTATION OF ANIMATIONS AND PLV UPDATE FOR RETAIL AND WHOLESALE NETWORKS
Forecast, order, budget and implement animation themes in all boutiques and POS
Follow-up on and update visual panorama for Wholesale
Reporting for VM related topics
Assist with sales enquiries in the boutique and support retail team to provide memorable client experience.
Create, track and update performance data/ gifts inventory for Management's analysis.
Organise calling campaigns to support monthly boutique activations.