1. Sales and Business Development Develop and implement sales strategies to achieve monthly, quarterly, and annual sales targets.Identify potential customers in food processing industries (e.g., manufacturers of snacks, beverages, bakery products, etc.).Promote new and existing machinery solutions, including packaging, processing, and automation equipment.Participate in tenders, quotations, and bidding processes to secure projects.2. Technical Consultation and Product Knowledge Provide technical advice to clients on the right machinery and solutions based on their production needs and budgets.Collaborate with engineering and technical teams to understand machine specifications and functionalities.Conduct machinery demonstrations, trials, and training for clients.3. Market Research and Intelligence Monitor industry trends, new technologies, and developments in food manufacturing to identify new business opportunities.Perform competitive analysis and pricing strategies to maintain an edge in the market.Provide feedback to product development teams based on customer needs and market demand.4. Customer Relationship Management Maintain and expand relationships with existing clients by providing regular support, maintenance, and after-sales services.Act as the primary point of contact between the customer and the company during sales and after-sales processes.Handle inquiries, negotiations, and objections professionally to close deals.5. Sales Reporting and Forecasting Prepare sales reports, forecasts, and budgets for management review.Track and evaluate sales performance metrics to ensure alignment with company targets.Provide feedback on market trends, client feedback, and sales strategies to the management team.6. Post-Sales Support Coordinate with service teams to ensure timely delivery, installation, and commissioning of machinery.Assist customers with troubleshooting, warranty claims, and preventive maintenance planning.Ensure customer satisfaction by resolving complaints and handling technical queries promptly.7. Networking and Branding Attend trade shows, exhibitions, and networking events in Malaysia and abroad to promote the company's products and services.Build relationships with distributors, suppliers, and partners in the food machinery industry.Participate in marketing campaigns, product launches, and promotional events.8. Compliance and Documentation Ensure all sales activities are compliant with company policies, local regulations, and industry standards.Manage contracts, service agreements, and terms of sale documentation accurately.