Responsibilities Conduct meetings to analyze, plan, develop, and implement the products that align with divisional goals and objectives Collaborate with customers to identify their needs, understand the local/regional differences Partner with Agronomist and Production Manager to determine the market model and strategy Assist in identification of product launch initiatives and strategies to accelerate introduction and acceptance of the product offerings Set up of sales team, develop technical selling messages, tools and training for sales team, ensuring sales team is knowledgeable and promoting the right programs by region Partner with sales team on competitive issues to guarantee the best outcome Work in conjunction with sales team, providing sales support to prepare and deliver quality & impactful presentations to a variety of audiences and customers Identify acquisition opportunities to expand footprint in the market space Establish, build, and maintain business relationships internally across the organization and externally Keep abreast of market and industry trends, changes, strategies and competitive information to accurately answer inquiries and provide insightful recommendations Requirements Bachelor's Degree in Marketing /Business/ Commerce/ Agronomy or equivalent 10 years experience in fertilizer or Agronomy industries Experience with product development and product launch Understanding of agriculture marketing strategies from a business retail level and producer level Identifies and provides sales support and data needs including research plots, strip trials, university collaboration, fertilizer, chemical and seed collaborations Develop technical / selling messages, tools and training for sales agronomists