Create and execute a comprehensive digital marketing strategy that aligns with the company's business objectives, leveraging both organic and paid channels.
This includes collaborating with outsourced website designers to build and optimize the company website.
Website Optimization
Oversee the company website, ensuring regular updates to showcase completed projects.
Update details such as project pictures, benefits post-solar installation, and cost-saving information.
Ensure the website is user-friendly and optimized for search engines (SEO).
Implement improvements to enhance the user experience and drive lead generation.
Search Engine Marketing (SEM)
Develop and manage SEM campaigns to increase website traffic and generate qualified leads.
This involves monitoring ad performance, conducting keyword research, and optimizing ad spending for maximum ROI.
Content Marketing
Curate, create, and manage high-quality content for platforms such as LinkedIn, Facebook, and other relevant social media channels.
This content includes posts, articles, infographics, videos, and seasonal greetings designs.
Maintain a content calendar to ensure consistency in messaging and highlight company events and achievements.
Social Media Management
Manage and grow our presence on social media platforms, including LinkedIn, Facebook, and others.
Develop and execute social media campaigns to raise brand awareness, engage with our community, and promote company events.
Analytics and Reporting
Utilize tools like Google Analytics to track and analyze digital marketing performance.
Provide regular reports and insights to make data-driven decisions and optimizations.
Budget Management
Effectively manage the digital marketing budget, proposing yearly marketing budget costs and plans to ensure that marketing spending delivers a strong return on investment (ROI) for the company.
Market Research
Stay current with industry trends, competitor strategies, and emerging digital marketing technologies.
Translate insights into actionable strategies to keep our company at the forefront of the EPCC solar industry.
Assist with ad-hoc assignments as required.
Requirements:
Minimum Certification in Marketing, Digital Marketing, or a related field.
Proven experience as a Senior Digital Marketing or in a similar role within the renewable energy or construction industry is a plus.
In-depth knowledge of digital marketing channels, strategies, and best practices.
Proficiency in SEO, SEM, social media management, and email marketing.
Strong analytical skills and experience with digital marketing analytics tools.
Excellent written and verbal communication skills in English and Malay.
Creative thinker with a passion for renewable energy and sustainability.
Ability to work independently and collaboratively in a team environment.
Your application will include the following questions:
Which of the following statements best describes your right to work in Malaysia?
What's your expected monthly basic salary?
How many years' experience do you have as a Digital Marketing Executive?
Do you have experience with Search Engine Marketing (SEM)?
Do you have experience with Search Engine Optimisation (SEO)?
How many years' experience do you have in market research?
Do you have lead generation experience?
JS Solar can be your new energy partner, with roots dating back to the very beginning of the solar industry.
Our core team has been at the forefront of renewable energy innovation for over 10 years, refining our strategic viewpoint while utilizing the latest advancements to optimize energy at a minimal cost.
In 2018, JS Solar began offering EPCC services and we are proud to be among the leading renewable energy companies in Malaysia today.
Work smarter with JS Solar, using our qualified and hassle-free PV System Design to align your company's renewable project strategy across the entire lifecycle.
Our systems are designed using real-time data, ensuring that we are equipped to tackle any problem and prevent potential issues from arising in the future.#J-18808-Ljbffr