About the role
As a Senior Marketing Executive at NEXALINK MARKETING SDN. BHD., you will play a pivotal role in driving the company's marketing and communications efforts, with a focus on the fast-paced and innovative fintech sector. Based in Kuala Lumpur, this full-time position will see you contribute to the strategic development and execution of marketing campaigns that raise brand awareness, generate leads and strengthen customer relationships.
What You'll Do: KOL Partnership and Management: Identify and engage Key Opinion Leaders (KOLs) that align with the brand's image. Lead the entire collaboration process, from outreach and contract negotiation to execution. Provide ongoing feedback and support, resolve issues that arise during the partnership, and ensure the smooth implementation of projects. Regularly prepare performance reports, analyze data to measure impact and return on investment (ROI), and offer recommendations to enhance future campaigns and drive brand growth.Performance Monitoring and Optimization: Continuously monitor the effectiveness of KOL partnerships. Adjust strategies based on data analysis to maximize brand exposure and optimize ROI. Stay updated on industry trends and emerging influencers, constantly refining influencer marketing strategies for optimal results.Cross-Department Collaboration: Work closely with the brand, marketing, and other functional teams to ensure all campaigns are aligned with the brand's positioning and contribute to business growth.Media Relations and Crisis Management: Respond promptly to media inquiries when needed, handle crisis communications, and safeguard the brand's image.Industry Insights: Stay informed on industry trends and monitor emerging influencers to continuously enhance the brand's market competitiveness. What We're Looking For: At least 2 years of experience in marketing, finance, trading platforms, or the gaming industry.Bachelor's degree in marketing, communications, or a related field.Extensive experience in KOL partnerships.Strong communication skills in English, Malay and Mandarin to effectively communicate with Mandarin-speaking clients.Creative thinker, data-driven, with excellent communication and negotiation skills.Familiarity with trading, investment, financial markets, and related investment concepts.Proven ability to lead and execute innovative marketing campaigns, drive brand growth through multi-channel strategies, and proactively seek new opportunities with a self-motivated, goal-oriented approach. What we offer Competitive salary and benefits package.HUGE Performance BonusCareer development in a rapidly growing global company.Fast-paced, innovative work environment where your ideas matter.Collaborate with top-tier talent in fintech and marketing.Convenient office location in the heart of Kuala Lumpur, easily accessible by public transport. If you are a talented and ambitious marketing professional with a passion for the fintech industry, we encourage you to apply for this exciting role. Click the "Apply Now" button to submit your application and take the first step towards joining our dynamic team.