1. SEO Strategy & Implementation:
Keyword Research & SEO Audits:Conduct comprehensive keyword research to identify high-impact opportunities.Perform SEO audits to pinpoint areas for improvement on the website, focusing on both technical and on-page elements.On-Page SEO:Implement on-page SEO strategies, including optimizing meta tags, headers, and content to improve search engine rankings.Ensure that all website content is optimized for targeted keywords and aligns with best SEO practices.Link-Building Campaigns:Develop and execute link-building campaigns aimed at enhancing the website's authority and improving rankings.Build relationships with relevant websites and industry influencers to secure high-quality backlinks.2. Content Collaboration:
SEO-Friendly Content:Collaborate with content creators to produce SEO-friendly content that drives traffic and engagement.Provide guidance on keyword usage, internal linking, and content structure to optimize for search engines.3. Performance Monitoring & Reporting:
Website Performance & Search Rankings:Monitor and report on website performance, search rankings, and SEO metrics using tools such as Google Analytics, Google Search Console, and other SEO tools.Analyze data to identify trends, insights, and areas for further optimization.4. Website Maintenance & Customization:
WordPress Management:Perform regular updates and maintenance on our WordPress website to ensure high performance, security, and SEO compliance.Customize WordPress themes and plugins to meet business requirements and enhance user experience.Troubleshooting & Issue Resolution:Troubleshoot and resolve any SEO-related issues, as well as problems affecting website performance or functionality.Work closely with the development team to implement technical SEO fixes and improvements.5. Industry Awareness & Continuous Learning:
SEO Trends & Best Practices:Stay up-to-date with the latest SEO trends, search algorithm updates, and industry best practices.Continuously refine SEO strategies to align with evolving search engine guidelines and ensure ongoing website optimization.Qualifications: Bachelor's degree in Marketing, Communications, Information Technology, or a related field.Proven experience in SEO and digital marketing, with a strong focus on on-page and technical SEO.Proficiency in SEO tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, or Moz.Solid experience with WordPress, including theme customization, plugin management, and troubleshooting.Strong analytical skills with the ability to interpret data and generate actionable insights.Excellent communication and collaboration skills, particularly in working with content creators and developers.Key Skills: Deep understanding of SEO principles and best practices.Strong technical skills related to WordPress management and customization.Proficiency in data analysis and the use of SEO tools for performance monitoring.Ability to manage multiple tasks and projects, with strong attention to detail.Up-to-date knowledge of the latest SEO trends and algorithm updates.We are seeking candidates proficient in Mandarin to effectively communicate with Mandarin-speaking colleague.