**Job Title:** Online PR Associate
**Company:** S P Setia Berhad
**Location:** Johor Bahru, Johor, MY
**Job Type:** Part-Time
**Seniority:** Entry Level
**Years of Experience:** 1
**Job Description:**
S P Setia Berhad, a leading property development company, is seeking a detail-oriented and proactive Online PR Associate to join our dynamic team. This role is ideal for an entry-level professional with a passion for public relations, digital marketing, and effective communication. As an Online PR Associate, you will be instrumental in enhancing our online presence, managing public relations campaigns, and fostering community engagement through various digital platforms.
**Key Responsibilities:**
- **Content Development:** Create compelling and engaging content for press releases, articles, blogs, and social media to promote company initiatives and projects.
- **Media Relations:** Build and maintain relationships with online media contacts and influencers to maximize coverage and outreach.
- **Social Media Management:** Assist in managing and monitoring social media accounts, ensuring timely responses to inquiries and engaging with followers to enhance brand visibility.
- **Campaign Coordination:** Support the planning and execution of online PR campaigns, including coordinating events, webinars, and virtual interactions to promote S P Setia Berhad's initiatives.
- **Market Research:** Conduct research and analysis of industry trends, competitor activities, and audience preferences to inform PR strategies.
- **Performance Tracking:** Monitor and report on the performance of online PR efforts, utilizing analytics tools to assess the impact of campaigns and identify areas for improvement.
- **Crisis Management:** Assist in developing and implementing crisis communication strategies when necessary, ensuring timely and appropriate responses to online reputational risks.
- **Collaboration:** Work closely with cross-functional teams, both locally and globally, to ensure alignment in messaging and branding across all digital channels.
**Requirements:**
- **Education:** Bachelor's degree in Public Relations, Communications, Marketing, or a related field.
- **Experience:** Minimum of 1 year of experience in public relations, digital marketing, or a related field.
- **Personality Traits:**
- Reliable: Consistently meets deadlines and commitments, demonstrating dependability in task management.
- Independent: Able to work independently and take the initiative in developing and executing PR strategies.
- **Soft Skills:**
- Problem-Solving: Demonstrated ability to proactively identify challenges and develop effective solutions.
- Critical Thinking: Strong analytical skills to assess information critically and make informed decisions.
- **Technical Skills:** Proficient in using digital marketing tools and social media platforms, with a basic understanding of analytics and reporting tools.
- **Communication Skills:** Excellent written and verbal communication skills in English; proficiency in Malay or Mandarin is a plus.
**Benefits:**
- Parental leave
- Life insurance
- Free accommodation
**Working Environment:**
Join a collaborative team that embodies a global village mentality. Work alongside colleagues from diverse cultural backgrounds and contribute to a variety of projects that extend beyond borders.
**Deadline to Apply:**
Please submit your application by October 2, 2024.
**Equal Opportunity Statement:**
S P Setia Berhad is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.How to apply: Apply on GrabJobs and you will be notified if shortlisted for the job.
