Responsibilities: Work closely with Demand Planning to ensure agreed Forecast are passed on in timely manner, to enable Supply Planner to make speedy and correct actions. Works with Sales and Marketing to acquire and analyze information regarding historical data, market trends, and any other events, historical or current, which impact and influence customer demand.Liaise with branch supply chain executives for the monthly demand forecast volume.Coordinate with sales and marketing for new products or promotional pack launch timeline, after liaise with supply planner.Maintain the absolute and net forecast accuracy targets. Make recommendations to management to continuously improve the forecast accuracy.Request to create new FG code from system for any new products.To integrate planning and communication between Marketing, Sales, Commercial and Factories through monthly meeting and to ensure sustainable level of forecast accuracy in fulfilling customer demand and LSEO needs.Participate in the demand consensus planning process. Present the exception events at the monthly meeting and responsible to facilitate the process of reaching a demand consensus on the final forecast numbers.Analyze trends and identify opportunities for improving the accuracy of future forecasts.Provides reporting and analysis on the full breadth of Supply Chain Performance, including Backorders, Backlog, Out of Stock, etc.Analyse forecast accuracy and bias and identify and implement process enhancements to improve these KPI's.Champion the development of changes / additions to current processes.Conduct scenario planning to assess the impact of various factors (e.g., economic changes, supply chain disruptions) on demand forecasts.Develop contingency plans to mitigate risks and respond to unexpected changes in demand patterns.Perform other related duties and responsibilities as assigned by superior from time to time.Requirements: Candidate must possess at least a Bachelor's Degree in Business, Statistics, Mathematics, Supply Chain or related disciplines.At least 5 year(s) of working experience in the related field is required for this position. Experience in the same industry will be an added advantage.Strong analytical and problem solving skills.Good communication skills and can interact well with all level. Demonstrate advanced understanding of demand forecasting methodology/tools.Knowledge of integrated planning software would be an advantage.Proficient in Microsoft Application and ERP system.